Business Model
Based on the fundamental principle of creating value to the end customer by using innovative methodologies for designing Acrylic solutions and conceptualizing client requirements to provide customized products & items, thus sustaining ourselves by generating profits.
Our Initial Approach
Our initial discovery phase was focused as a conservative approach.
The soft launch at Deccan States Expo - HICC Novotel, Hyderabad was a carefully calibrated & calculated approach designed to help us gain a dip-stick view of our target audience.
Redefined Go-2-Market Strategy
During our initial concept design & project planning phase in 2008 our strategy was formulated to align our products and solutions to the lifestyle sector only. Acrylic Furniture items constituted a major part of our display products at the soft launch at Novotel Lifestyle Exhibition, Hyderabad. The exhibition forum gave us a dip stick analysis of varied customers buying patterns, also gave us an opportunity to check the pulse of our potential market/ target audience, and a ready chance to influence their perceptions/ perspectives of Acrylic products and solutions.
Based on these learning's from our Soft launch - we decided to redefine our Go-2-Market Strategy according to changing industry trends and market conditions. This was our defining moment that lead us to the firm conviction that Classic Concepts would offer a full suite of end-2-end Acrylic solutions encompassing,
- Furniture items
- News Studio (Design, Erection & Fabrication)
- Mementos, Gifts
- Packaging Items
- Rewards & Awards products
- Jewelry boxes
- Interior decoration items
- Advertising and Display boards
- Podiums and a range of other customized products.
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