Classic Concepts - Infrastructure

Business Model

Based on the fundamental principle of creating value to the end customer by using innovative methodologies for designing Acrylic solutions and conceptualizing client requirements to provide customized products &items, thus sustaining ourselves by generating profits.

Our Initial Approach

Our initial discovery phase was focused as a conservative approach.
The soft launch at Deccan States Expo – HICC Novotel, Hyderabad was a carefully calibrated & calculated approach designed to help us gain a dip-stick view of our target audience.

Redefined Go-2-Market Strategy

During our initial concept design & project planning phase in 2008 our strategy was formulated to align our products and solutions to the lifestyle sector only. Acrylic Furniture items constituted a major part of our display products at the soft launch at Novotel Lifestyle Exhibition, Hyderabad. The exhibition forum gave us a dip-stick analysis of varied customers buying patterns, also gave us an opportunity to check the pulse of our potential market/ target audience, and a ready chance to influence their perceptions/ perspectives of Acrylic products and solutions.

Based on these learning’s from our Soft launch – we decided to redefine our Go-2-Market Strategy according to changing industry trends and market conditions. This was our defining moment that lead us to the firm conviction that Classic Concepts would offer a full suite of end-2-end Acrylic solutions encompassing;